Rolex Has Arrived in Via dei Condotti

The first roman Rolex single-brand has arrived in Via dei Condotti, the prestigious shopping artery of the capital.


Resulting from the collaboration between Hausmann & Co. and Rolex, born almost sixty years ago, the new boutique of the historic luxury watch brand, inaugurated on the 22nd of November, presents itself as a refined and exclusive space, where the taste for the quality and precision of the famous Casa Coronata combines perfectly with a love for details.

The environment is interspersed with bright green decorations with marine-inspired motifs (a tribute to Oyster, the brand’s first waterproof wristwatch) and panels that reproduce the most important Roman monuments, such as the Colosseum and the Trevi Fountain.

Great attention is paid to lighting, which emphasises the excellent proposal of models displayed in elegant showcases profiled by bronze frames.

A creation in perfect harmony with the Geneva Maison, synonymous for more than a century with avant-garde horlogerie (watch-making).

At the opening: the new Rolex store. Left: cut the green ribbon, Stefan Müller, general manager of Rolex Italia, Francesco Hausmann, administrator of Hausmann & Co., Jean-Frédéric Dufour, CEO Rolex SA, Benedetto Mauro, administrator of Hausmann & Co., Gian Riccardo Marini, chairman Rolex Italia.